WEEKLY NEWS IN VERSE

RANDOM QUOTE

“The engineering of consent should be based
theoretically and practically on the complete understanding
of those whom it attempts to win
over. But it is sometimes impossible to
reach joint decisions based on an understanding
of facts by all the people. The
average American adult has only six years
of schooling behind him. With pressing crises
and decisions to be faced, a leader
frequently cannot wait for the people to
arrive at even general understanding. In certain
cases, democratic leaders must play their part
in leading the public through the engineering
of consent to socially constructive goals and
values. This role naturally imposes upon them
the obligation to use the educational processes,
as well as other available techniques, to
bring about as complete an understanding as
possible.”

Edward L. Bernays